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  • Honesty & integrity – We will always be honest with ourselves, patients, Suppliers, clients, and will continuously demonstrate integrity in our profession and our business. We will do what we say we will do; not do what we say we will not.
  • Ethics – We will do what we know is right and not do what we know is wrong.
  • Excellence – Quality care, quality staff, quality patients and quality of life.
  • Professionalism – We will perform our roles and responsibilities with the highest level of professionalism.
  • Customer service – We treat patients (and those who refer them to us) right. We meet their needs and are always friendly and courteous.
  • Productivity – We strive to do more with the same or fewer resources.
  • Efficiency – We do things right.
  • Effectiveness – We do the right things.
  • Safety – We want no harm to come to our patients or ourselves.
  • Compliance – We follow the rules and obey the laws; even the unwritten ones.
  • Accountability – We will accept responsibility for our actions and behaviors.
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